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The advisor + delivery partner model

I broker. You buy. Vetted partners deliver. I stay in the seat.

I am not an MSP. I am an independent technology advisor who has been brokering carrier and managed-service relationships in Ohio for 23 years. Here is exactly how that works, who delivers what, and why my model is harder to copy than a typical MSP’s.

The short version. When you hire Buckeye, you are not buying our bench. You are buying my judgment, my carrier relationships, my contract-reading, and my willingness to sit in the seat through the life of the deal.

The delivery work is done by carriers and partners I have vetted, in some cases for two decades. I hold the relationship with you. I hold the relationship with them. When something breaks, you call me. I work the partner through resolution. You go back to your day.

What I do

The advisor side. Owned by me, billed to nobody.

  • Discovery and scope. Half-hour call to understand what you have, what is hurting, and what you actually need. No deck.
  • Carrier and vendor selection. I run procurement against 12+ active relationships in Ohio (Spectrum, AT&T, Lumen, Frontier, Altafiber, Verizon, Comcast Business, regional fixed-wireless and metro fiber) and the relevant managed-service partners.
  • Quote comparison. Side-by-side back to you, every line item, every contract gotcha flagged. 48 hours for standard circuits, 3 to 5 days for complex multi-site.
  • Contract review. I read every contract before you sign. Auto-renewals, MAC fees, ETF language, rate-lock terms.
  • Project management. I coordinate the install, hold the carrier accountable to dates, and check the first 90 days of billing.
  • Ongoing oversight. Quarterly business reviews, renewal-window benchmarking, escalation handling. As involved as you want me to be, for as long as you want me involved.
Who delivers

The delivery side. Vetted partners. You sign with them.

For each category, the delivery contract is between you and the partner. I help you pick, I sit on the calls, I read the terms, and I stay involved. But the SLA is theirs, the certifications are theirs, and the regulated-data handling is theirs.

Categories and partner mix:

  • Carrier services (fiber, dedicated circuits, SD-WAN, hosted VoIP, SIP, fixed wireless, Starlink): direct with the underlying carrier. I broker, you sign with them.
  • Managed security and 24/7 SOC: Tier-1 SOC partners with SOC 2 Type II audited platforms (CrowdStrike, SentinelOne, Microsoft Defender XDR, Arctic Wolf, Huntress). You sign the BAA and the SOC contract with the platform vendor or the partner MDR firm.
  • Outsourced and co-managed IT: vetted regional MSP delivery partners. I match you to the partner that fits your industry, size, and compliance profile.
  • Contact center and UCaaS: direct with the platform (Five9, Genesys, Microsoft Dynamics Contact Center, NICE, Teams Phone). I broker, you contract with them.
  • Data center moves and colocation: direct with the facility (Cologix, Expedient, Hurricane Electric) and the moving partner where applicable.
  • AI deployments: through the platform vendor whose AI you are turning on (Microsoft, the SOC vendor, the hosted VoIP vendor) plus the implementation partner where one is needed.

What this means for you: the regulated-workload questions get answered by the partner who is actually licensed to answer them. Not by me with a sales pitch.

Why this is harder to copy than a typical MSP

The model is the moat.

Captive MSPs sell what they own. They have to. The team is on payroll, the tooling is paid for, the SOC has a quota. If their stack is wrong for your environment, they will sell it to you anyway because the alternative is selling nothing.

Carrier reps sell what their carrier carries. One product line. Of course they say it is the best one for you.

I sell nothing I own. Every recommendation is based on what fits your situation, not what is on my truck. When the right answer is “stay where you are and renegotiate,” I say that. About 15% of my renewal benchmarks end that way. That is a real outcome and I get paid the same whether you stay or move.

What if Jonathan retires?

Succession is documented. The relationships are assignable.

Fair question for an owner-led firm. Here is the honest answer.

Buckeye Telecom is structured to continue serving clients past my direct involvement. The carrier residual agreements are written into Buckeye Telecom Inc., not personally to me. The partner relationships are documented and assignable. If something happens to me tomorrow, the contracts hold and the residuals continue funding the work.

For active accounts, a named senior partner is on every QBR and every major renewal call, so there is no single-person handoff risk on the work I am running. We can name them in your contract if continuity matters to your procurement team.

Want to see how this model fits your situation?

Tell me what you are scoping. I will reply within one business hour, personally. If I am not the right fit, I will say so on the first call.

Talk to Jonathan →